Producer
Storytelling is a complicated process and producing stories can be challenging but it starts with listening. Listening to what the client's needs are and what resources they have, then coming up with a plan that brings together their story. This is something I've done for the past 25 years in one way or another. I've been very fortunate to have heard many interesting stories and hope to hear many more.
As a Production Manager, I’m well connected with the Bay Area production scene. From crews, locations and talent to animators, graphics designers and editors, I’ve the resources to ensure that the right people are hired to meet the individual needs of each project. I run a tight schedule and manage budgets and also understand how important it is to have a stress free set and a happy crew. Together these make for a successful project.
MiRancho tortilla marketing video - robin mortarotti productions (RMP), SF
Robin Mortarotti approached me with this opportunity to work with MiRancho, an artisan brand of tortillas, that's made right here in the Bay Area. Working in the factory and then in the fields we are able to tell the story of the history of the MiRancho family. We had a great crew with wonderful Robin Mortarotti directing, James Lindsey on audio and Joe Mendoza from Little Giant as our gaffer. Made for a great shoot!
Kincade and Company - Pivotal Labs Intro Video, SF
Pivotal Labs needed an introductory video that explained how their business works daily. The in's and the out's of what it would be like to work there. With Greg Freeman as my DP and a tight crew with a number of different kinds of cameras, we were able to capture the "feel" of Pivotal Labs.
Advertisement for Equil, Luidia - Max Strebel Films, SF
Working with a minimal crew and a special loft in San Francisco, Max directed this lovely commercial that has allot of heart. The client was very happy not only with the emotion of the piece but just how their product worked so well on camera. The biggest challenge was finding someone who could write nicely. A sign of the times.
Kaepernick Advertisement - Tupelo Honey Productions, NYC
Showing one of the Bay Area's most favorite sports stars in his new Jaguar, working as PM on this project I got to close the Bay Bridge with a rolling stop. My first time for that and it was a fun moment. With Scott Phelps behind the camera and Julie, the editor from Tupelo making an incredible cut, they make a great team. But the whole thing came off because we rolled with it and in the end, the craziness paid off.
Pivotal Labs Recruitment Video - Kincade & Company, SF
I produced this simple, yet effective video for Pivotal's recruiting efforts. Always use the best when you have simplicity cause you can't hide. the DP was Eli Adler, the tech was Conrad Slater and my storyteller & editor was Max Streble. I always feel comfortable with this top crew.
